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Rating 4.7 / 5 | 6340+ Reviews

Viviana - Effortless Long Dress

£39.95 £99.95 Save 60%
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Your Summer, Beautifully Dressed

Summer has a way of asking more from your wardrobe — and this collection was designed to answer. These dresses are made for the season: flowing, breathable, and effortlessly elegant from the first warm morning to the last golden evening. Whether you choose a wrap silhouette, a relaxed maxi, a graceful midi, or a flowing long dress with refined details, every piece carries the same quiet confidence — the kind that comes from wearing something that simply feels right.

Slip it on, step outside, and let the dress do the rest.

Why You'll Love It

✦ Made for Warm Weather
Feather-light and breathable, each dress is designed to keep you feeling cool, fresh, and comfortable through every sun-filled moment.

✦ Effortlessly Flattering Fit
Flowing silhouettes and thoughtfully designed proportions that drape beautifully on every figure — no adjusting, no overthinking, simply wear and go.

✦ From Beach Walks to Evening Dinners
Style it with sandals and a tote for an effortless daytime look, or pair it with heels and jewellery for elegant evenings out — one dress, endless occasions.

✦ Elegant Details That Make the Difference
From delicate lacework and wrap fronts to flowing midi lengths and relaxed maxis — every piece is finished with thoughtful details that make it truly special.

✦ Luxurious Microfibre Fabric
Crafted from premium microfibre — an ultra-soft, lightweight fabric loved for its smooth finish, graceful drape, and long-lasting colour. It feels soft against the skin and keeps its beauty wear after wear.

✦ A True Summer Essential
The kind of dress you’ll reach for time and time again — effortless, elegant, and always just right.

Specifications

Style: Summer Maxi & Midi Dresses
Fabric: Premium Microfibre
Fit: Relaxed to semi-fitted — please refer to the size chart
Care: Machine wash cold on a gentle cycle, lay flat to dry
Colours: Available in multiple colour options

Enjoy peace of mind with your order - we ship everything free of charge with Royal Mail, complete with tracking so you’ll always know when your parcel will arrive.

Your satisfaction is our priority. That’s why we offer a generous 30-day return and exchange policy. Take your time, try it at home, and if it’s not exactly what you hoped for, you can easily return or exchange it within 30 days

Your security comes first. That’s why we process all orders through Shopify Payments and trusted credit card providers — ensuring every transaction is smooth, reliable, and fully protected.

Linda K. and 28k+ others love and recommended Valence London

WHAT OUR CUSTOMERS SAY

<p>WHAT OUR CUSTOMERS SAY</p>

I wore this to my daughter’s birthday lunch and felt so confident. Everyone commented on how elegant it looked.

Mary K. 3 weeks ago

<p>WHAT OUR CUSTOMERS SAY</p>

The matching set looks so elegant and put together. I've already ordered another colour.

Elaine D. 14 hours ago

<p>WHAT OUR CUSTOMERS SAY</p>

I was worried about ordering online, but the quality exceeded my expectations. Absolutely delighted with my purchase.

Barbara C. 3 days ago

<p>WHAT OUR CUSTOMERS SAY</p>

I rarely find pieces that make me feel this confident. The dress fits like it was made for me.

Samantha T. 9 days ago

<p>WHAT OUR CUSTOMERS SAY</p>

The blouse is beautiful and fits well though I wish it came in more colours. Still one of my favourite buys this season.

Sofia U. 2 days ago

<p>WHAT OUR CUSTOMERS SAY</p>

My husband even noticed how nice my new heels looked. That says it all really.

Valerie S. 30 minutes ago

<p>WHAT OUR CUSTOMERS SAY</p>

The fit is perfect. Finally a blouse that feels elegant without trying too hard. I’ll be ordering again soon.

Susan R. 1 day ago

<p>WHAT OUR CUSTOMERS SAY</p>

The jumper is lovely and soft. Slightly looser than I expected but still looks very flattering.

Linda P. a month ago

<p>WHAT OUR CUSTOMERS SAY</p>

I wore this on holiday and felt comfortable from morning until evening. It's become a staple in my wardrobe.

Janet H. 5 days ago

<p>WHAT OUR CUSTOMERS SAY</p>

The quality is fantastic, and it looks far more expensive than it is. Delivery took about three days, which was well worth the wait. I've already recommended it to several friends.

Angela M. 4 hours ago

<p>WHAT OUR CUSTOMERS SAY</p>

The fabric is lovely and lightweight, and the fit is so flattering. I feel confident every time I wear it.

Susan T. 6 days ago

<p>WHAT OUR CUSTOMERS SAY</p>

Lovely coat and fits nicely. The colour was slightly lighter than in the photos but still beautiful.

Ayla H. 2 weeks ago

<p>WHAT OUR CUSTOMERS SAY</p>

I wore my new dress to lunch with friends and they all asked where it was from. It makes me feel confident and stylish.

Margaret C. 1 hour ago

<p>WHAT OUR CUSTOMERS SAY</p>

These sandals are the most comfortable pair I've owned in years. I can walk for hours without any discomfort.

Margaret P. 2 hours ago

After 14 unforgettable years… ❤️

What began as a small dream became something truly special, all thanks to you.

As we prepare to close our doors, we want to say one final thank you to the incredible women who supported us throughout the years.

Our Closing Sale is now live with exclusive final reductions across the remaining collection.

Once sold out, they won’t return.

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We ship across the UK with Royal Mail Express for fast and reliable delivery. Enjoy free standard delivery on all orders.

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100% Satisfaction Guarantee

We offer a 30-day money-back guarantee on all orders. If you’re not satisfied, simply return your item and we’ll give you a full refund!